From top streaming executive of Walt Disney to chief executive officer of TikTok, Kevin Mayer has resigned and officially left the giant theme parks last May 2020. Mayer served with leadership roles in Disney for almost 30 years over the company’s media and businesses internationally. He is known as an expert to deal with technology companies for streaming video as the Disney’s chief strategy officer. Mayer’s streaming strategy is responsible for Disney+ to rack up 50 million subscribers across the globe in 5 months. Disney announced that Mayer’s position has been taken over by Rebecca Campbell which includes Disney’s streaming division.

TikTok is a social networking application owned by a Chinese tech group ByteDance and founded by CEO Zhang Yiming in 2016. It allows users to create short videos of dance, lip-sync, and viral challenges using the app’s pre-installed music and special effects, users’ talent and creativity. CEO Zhang Yiming acknowledged Mayer as one of the most successful entertainment executives in the world that can bring ByteDance’s creations to the next level. The ByteDance spokesman mentioned “Any company in our sector would be delighted to have him on board.” Meanwhile, Mayer said, “I’m thrilled to have the opportunity to join the amazing team at ByteDance.” As announced by ByteDance, Mayer’s commitment has been made effective since June 1.