© Photo: Disney via Deadline
Pre-reading questions:
- What live-streaming videos do you like to watch? Why?
- Do you use the TikTok app? If yes, please tell me more. If no, why not?
Vocabulary:
- contract /KON-trakt/
[noun] – a legal document that states and explains a formal agreement between two different people or groups, or the agreement itself
The contract says that all employees are entitled to receive gratitude pay upon resigning at the company.
- massive /MAS-iv/
[adjective] – very large in size, amount, or number
A massive attack brought fear to everyone.
- dealmaker /DEEL-mey-ker/
[noun] – a person who makes business agreements or arrangements, especially one who is skilled at doing this
Lina was the dealmaker for the project that includes giant media companies.
- subscriber /suhb-SKRAHY-ber/
[noun] – someone who subscribes to a product, service, or organization
All stream videos will be available for free for all the subscribers.
- effective /ih-FEK-tiv/
[adjective] – having started to operate or be used
The new organizational chart will become effective on May 31st.
Walt Disney streaming executive, Kevin Mayer, has signed a contract for TikTok as its chief executive officer. Mayer’s leadership roles led Disney into its massive success in the media industry and international businesses. He was just recently put in-charge as a dealmaker with the high-profit and loss section, Disney CEO Robert Chapek said. The streaming strategy of Kevin Mayer created Disney+ that gathered 50 million subscribers in a span of 5 months. However, as Disney had announced, Mayer will pass over Disney’s top job to Rebecca Campbell including the streaming division.
TikTok is a making-and-sharing short video app produced by ByteDance, a Chinese tech group established by CEO Zhang Yiming in 2016. The app enables users to produce their own creative short video clips using the app’s music and filters. ByteDance founder, Zhang Yiming, said that Mayer is “one of the world’s most accomplished entertainment executives”. Meanwhile, a ByteDance spokesman stated that all other companies in the same sector would be glad to have Mayer onboard. According to Mayer, “I’m thrilled to have the opportunity to join the amazing team at ByteDance.” The ByteDance announced that Mayer has joined them effective since the first of June.
Comprehension Questions:
- Who resigned as the Walt Disney streaming executive to become TikTok CEO?
- What did Kevin Mayer create for streaming Disney shows?
- How many subscribers did Disney + collect in 5 months?
- Who will take over Kevin Mayer’s position which includes streaming division?
- From what country is tech company ByteDance based?
Discussion Questions:
- Do you think it was wise for Mayer to leave Disney for TikTok? Please explain.
- If you were Kevin Mayer, what would you propose to stream Disney shows aside from Disney +? Please discuss.
- Why do you think TikTok became popular? Please expound your answer.
- If you were the TikTok owner, who would you want to collaborate with? Please explain.
- What do you think is the result if TikTok collaborates with the streaming world? Please discuss.
[noun] – a legal document that states and explains a formal agreement between two different people or groups, or the agreement itself
The contract says that all employees are entitled to receive gratitude pay upon resigning at the company.
[adjective] – very large in size, amount, or number
A massive attack brought fear to everyone.
[noun] – a person who makes business agreements or arrangements, especially one who is skilled at doing this
Lina was the dealmaker for the project that includes giant media companies.
[noun] – someone who subscribes to a product, service, or organization
All stream videos will be available for free for all the subscribers.
[adjective] – having started to operate or be used
The new organizational chart will become effective on May 31st.
TikTok is a making-and-sharing short video app produced by ByteDance, a Chinese tech group established by CEO Zhang Yiming in 2016. The app enables users to produce their own creative short video clips using the app’s music and filters. ByteDance founder, Zhang Yiming, said that Mayer is “one of the world’s most accomplished entertainment executives”. Meanwhile, a ByteDance spokesman stated that all other companies in the same sector would be glad to have Mayer onboard. According to Mayer, “I’m thrilled to have the opportunity to join the amazing team at ByteDance.” The ByteDance announced that Mayer has joined them effective since the first of June.