The widely popular children’s song “Baby Shark” sets a new record as YouTube’s most viewed video ever with more than 7 billion views. South Korea’s educational channel “Pinkfong” uploaded it on June 17, 2016. It has beaten another worldwide hit “Despacito” by Puerto Rican artists, Luis Fonsi and Daddy Yankee, which took the number 1 spot for three years.

Pinkfong has released several songs under their label but Baby Shark is their most popular. When the #BabySharkChallenge took the internet by storm 2 years ago, the company’s marketing manager, Jamie Oh, said in an interview that nursery rhymes are supposed to be slow and something that helps children fall asleep but Baby Shark is a complete opposite. Oh mentioned that they aim to make it the next classic for kids music much like the song “Twinkle, Twinkle Little Star”. Its success pushed the company to release various consumer products including dolls, toys, apparels, books, and household products.