Unilever (UL) has become the newest influential company to implement the four-day workweek movement; they believe that flexible working is here to stay. On November 24, 2020, the supplier of the three big brands today (Lipton’s tea, Dove soap and Ben & Jerry’s ice cream) stated it would consider shorter working hours for all its workers in New Zealand, letting them choose which four days they would favor working each week. The test started this month and operates for a year. The consumer giant has 81 staff members in the country, who will be authorized to work reduced schedules with full pay as the University of Technology Sydney in Australia maintains track of their progress. Unilever said that if all works well, the company will reconsider whether to make radical changes to its workflow on a wider range.

Unilever is not the first company to adopt the method in New Zealand. In 2018, Perpetual Guardian, which serves clients to manage their wills and properties, also attempted a two-month trial of the idea. The company declared that it was so successful, it later thought of making it permanent. Nick Bangs, managing director of Unilever New Zealand, stated that his team was encouraged by the conclusions from that research, and had begun to consider the traditional ways of working are outdated.