“Airlines aren’t recognized for their IT prowess,” says Pascal Buchner, executive director of the International Air Transport Body (IATA), the world’s airline trade association. Anyone who has had their luggage lost or a vacation delayed can agree to this. On the other hand, airlines are betting that by increasing their technological investments, they would be able to solve the problem.

Jacques Demael, senior vice president of strategy and business support at SITA, a Geneva-based aviation-focused global IT corporation, explains, “During a single trip, a passenger may interact with up to 10 different entities, including airlines, government, ground handlers, and at least two airports.” Mr. Demael argues that in recent years, the amount of data shared throughout the sector has “exploded.” Data plays an important role in making a journey run smoothly, from exchanging travel documents to tracking baggage traffic between airports, even if travelers aren’t aware of it.

The pandemic has caused damage to the world’s aviation business. According to the International Air Transport Association (IATA), the industry will recover to 2019 levels in 2022, the same year it is predicted to break even or profit. As a result of the recovery, massive amounts of data will be collected.