©Facebook Connect 2021
Vocabulary:
I will read the words, meanings, and sample sentences. Then, repeat after me.
- rebranding /ree-BRAN-duhng/
- moniker /MON-i-ker/
- derive /dih-RAHYV/
- e-commerce /EE-kom-ers/
- corporate /KAWR-per-it/
[noun] – the act of changing the way that an organization, business company, or product appears to the public
Rebranding is one of the best marketing strategies for most companies.
[noun] – a name or nickname
She’s the author of three romantic novels under the moniker of Janet Neel.
[verb] – to get something from something else
Their daughter’s name was derived from a famous movie character.
[noun] – the business of buying and selling goods and services on the internet
E-commerce boomed during the pandemic.
[adjective] – relating to a large company
The law applies to both individuals and corporate bodies.
Article reading:
Please read the whole article. Then, I will check your pronunciation and intonation.
Facebook recently announced its new company name, “Meta.” Mark Zuckerberg, Facebook’s CEO, revealed the rebranding last October 28, 2021, at his company’s augmented and virtual reality conference, Connect. “We are a company that builds technology to connect,” Zuckerberg said. “Together, we can finally put people at the center of our technology. And together, we can unlock a massively bigger creator economy.”
The new moniker was derived from the sci-fi term “metaverse,” which is used to describe the concept of a future iteration of the Internet. With the company’s continuously growing aspirations, Meta will focus on bringing the metaverse to life and helping people connect, find communities, and grow businesses. Zuckerberg said that the company hopes the metaverse will reach a billion people, host hundreds of billions of dollars of e-commerce, and support jobs for millions of creators and developers in the next decade. “Today we are seen as a social media company, but in our DNA we are a company that builds technology to connect people, and the metaverse is the next frontier just like social networking was when we got started,” Zuckerberg said. Meanwhile, he clarified in a blog post that only the way they report financial results will change, not the company’s corporate structure.
The new moniker was derived from the sci-fi term “metaverse,” which is used to describe the concept of a future iteration of the Internet. With the company’s continuously growing aspirations, Meta will focus on bringing the metaverse to life and helping people connect, find communities, and grow businesses. Zuckerberg said that the company hopes the metaverse will reach a billion people, host hundreds of billions of dollars of e-commerce, and support jobs for millions of creators and developers in the next decade. “Today we are seen as a social media company, but in our DNA we are a company that builds technology to connect people, and the metaverse is the next frontier just like social networking was when we got started,” Zuckerberg said. Meanwhile, he clarified in a blog post that only the way they report financial results will change, not the company’s corporate structure.
Discussion Questions:
I will read each question. Then, please answer them.
- Is social media helpful to you? Why or why not?
- What factors do you consider when downloading a mobile application?
- If you were Mark Zuckerberg, what other innovations would you like to work on?
- Do you like Facebook’s new name?
- Do you think Facebook’s rebranding is necessary? Please explain.
Summarization
Please summarize the whole article using your own words and expressions. You will have one minute to prepare before you answer.
Describe:
Please explain the definition of each word listed below based on your understanding. You can provide example sentences if needed.
- virtual reality
- iteration
- developer
- social networking
- financial