Based on a study by a captioning organization called Stagetext, young people aged 18-25 are almost four times more likely than older audiences to watch TV shows with subtitles. The study found that younger people were more likely to say captions helped them understand what was going on, whereas more older people said they were distracting. 18% of the respondents said they are either deaf or hard of hearing. Subtitles were created to help individuals with hearing problems, but they have become an essential tool for a better viewing experience. Social media users have also gotten used to watching various videos with subtitles. “I think young people can take in far more information quickly because they’re used to it,” Stagetext’s chief executive Melanie Shape said. The organization is encouraging groups to continue to provide online performances with subtitles and for more live shows to use captions.