Spotify is the latest app to explore a vertical video feed, similar to TikTok’s popular format. A new Discover tab has been introduced to the app’s top page, according to a new feature in an early test build for iPhone. It offers a user experience that is similar to TikTok, featuring vertical music video clips that users may swipe through. The new feature had not been clearly addressed, according to Spotify. “At Spotify, we routinely conduct a number of tests in an effort to improve our user experience,” a spokesperson said. “Some of those tests end up paving the way for our broader user experience and others serve only as an important learning. We don’t have any further news to share at this time.” TikTok’s vertical-scrolling video format has been often imitated since its debut in 2016, and its popularity has risen in recent years. Shorts is a YouTube experiment, Reels is an Instagram feature similar to Shorts, and Spotlight is a new Snapchat feature. Byte and Triller are two additional apps that share similar essential traits.