We’re taught from a young age that hard work is the way to get ahead of everyone. But is that the best method to succeed?

“Hard work is a good start” and it can certainly help you establish yourself in a job early in your career, but it won’t get you to the top, says executive coach Jeff Shannon. “At a certain point, you look around and realize, wow, everyone works hard at this level. Expertise and hard work just become the expectation, and will not help you up the ladder,” Shannon added. If no one notices you doing it, hard labor isn’t worth anything. When it comes to promotions and growth in today’s changing workplace, you must make people notice your efforts—including yourself. This phenomenon is called the “tiara effect” by Carol Frohlinger, president of a US-based consulting firm. In most organizations and sectors, proven ability isn’t enough; you also need to be likable. You must be not only a brilliant worker but also a politician who can be viewed as a leader to climb the corporate ladder.

Getting “political” may appear a bit manipulative, but it isn’t damaging to anyone, and it may be necessary to advance. The only one who can take care of your career is yourself and nobody else.