Vocabulary:
I will read the words, meanings, and sample sentences. Then, repeat after me.
- core /kawr/
- enhance /en-HANS/
- collaboration /kuh-lab-uh-REY-shuhn/
- unprecedented /uhn-PRES-i-den-tid/
- initiative /ih-NISH-uh-tiv/
[noun] – the basic and most important part of something
It’s important to learn our company’s core values.
[verb] – the basic and most important part of something
You need to enhance the quality of this digital painting.
[noun] – the situation of two or more people working together to create or achieve the same thing
Mr. Lee and Ms. Nguyen are in collaboration with each other.
[adjective] – never having happened or existed in the past
The success of the new video game was unprecedented.
[noun] – a new plan or process to achieve something or solve a problem
Mrs. Nam asked me to come up with marketing initiatives.
Article reading:
Please read the whole article. Then, I will check your pronunciation and intonation.
Tim Hortons’ sales continue to improve amid pandemic lows, partly due to singer Justin Bieber. The coffee chain’s parent company, Restaurant Brands International, reported that sales rose 10.3% at stores open at least a year in the fourth quarter of 2021. In November 2021, Tim Hortons partnered with the Canadian singer to create a new line of Timbits, its signature donut holes, which was officially named “Timbiebs.” The company needed celebrity influence to boost sales after a significant dip last year. It has also been improving its core menu and enhancing its digital strategy. Bieber expressed that a collaboration with the coffee chain has always been his dream.
According to chief executive Jose Cil, “the collaboration led to “unprecedented social engagement and increased appeal with younger guests.” Timbiebs Timbits collection consisted of three donut flavors that were created by Bieber, including chocolate white fudge, sour cream chocolate chip, and birthday cake waffle, as well as branded merchandise. Cil also declared himself a superfan of the music star. “I’m a Belieber,” he said, using a word Bieber’s biggest fans call themselves. He added that the partnership “was one of the more successful traffic-driving initiatives in recent memory and outperformed our internal expectations.” Restaurant Brands International (QSR) also owns Burger King and Popeyes.
According to chief executive Jose Cil, “the collaboration led to “unprecedented social engagement and increased appeal with younger guests.” Timbiebs Timbits collection consisted of three donut flavors that were created by Bieber, including chocolate white fudge, sour cream chocolate chip, and birthday cake waffle, as well as branded merchandise. Cil also declared himself a superfan of the music star. “I’m a Belieber,” he said, using a word Bieber’s biggest fans call themselves. He added that the partnership “was one of the more successful traffic-driving initiatives in recent memory and outperformed our internal expectations.” Restaurant Brands International (QSR) also owns Burger King and Popeyes.
Discussion Questions:
I will read each question. Then, please answer them.
- How often do you encounter advertisements? (online and radio commercials, print)
- What are some factors that influence your buying decision? (price, reviews, peer recommendation)
- If you were to make a commercial to promote a new line of chocolate products, which celebrity would you choose to appear in it? What would the commercial be like?
- Should companies use celebrities to endorse their products?
- In your opinion, what is the best way to promote a new product or service? Why?
Summarization
Please summarize the whole article using your own words and expressions. You will have one minute to prepare before you answer.
Describe:
Please explain the definition of each word listed below based on your understanding. You can provide example sentences if needed.
- strategy
- flavor
- appeal
- internal
- expectation