©Coca-cola via CNN
- dash /dash/
- core /kawr/
- shroud /shroud/
- reminiscent /rem-uh-NIS-uhnt /
- evoke /ih-VOHK/
[noun] – a small amount of something added to or mixed with something else
Don’t forget to add a dash of salt to the salad.
[noun] – the basic and most important part of something
Hunter is in charge of the family’s core business.
[verb] – to hide something by covering or surrounding it
Their house was shrouded with darkness during the storm.
[adjective] – making you remember a particular person, event, or thing
This song is so reminiscent of my teenage years.
[verb] – to make someone remember something or feel an emotion
This painting evokes feelings of loneliness and boredom.
Starlight was shrouded with mystery before its release and many people on social media tried to figure out what the new drink would taste like. One Reddit user guessed raspberry, because “a quick Google search says that space tastes like raspberries.” More recently, another user guessed the flavor to be s’mores, a chocolate and graham cracker. Coca-Cola finally gave away the answer to the puzzle in a press release. “Starlight has “notes reminiscent of stargazing around a campfire, as well as a cooling sensation that evokes the feeling of a cold journey to space,” the company said.
For Coca-Cola, reaching young consumers is essential because interest in soft drinks has been declining for years. With that in mind, the company has come up with exciting new campaigns and mysterious products that could be a way to attract potential customers. Last year, it launched a platform called “Real Magic.” The idea is to take on a different approach to marketing Coke—-one that tries to reach new consumers by focusing on gaming and music. Coca-Cola Creations is part of that platform.
- What makes Coca-cola’s Starlight an interesting drink for you?
- Describe a popular bottled drink from your country.
- If you were to propose a new Coke flavor, what would it be? (State its name and describe its taste.)
- Do you think Starlight will be popular among teens?
- In your opinion, why has the interest in soft drinks declined over the years? Please explain your answer.