Coca-cola introduced on February 17, 2022, its newest limited-edition soda called Starlight. The drink combines the original Coca-Cola flavor with an unexpected taste and a reddish color. Starlight is the first beverage under Coca-Cola Creations, a line of new products.
Before its release, many people on social media tried to figure out what the new drink would taste like. One Reddit user guessed raspberry, because “a quick Google search says that space tastes like raspberries.” Another user guessed the flavor to be s’mores, a chocolate and graham cracker. Coca-cola finally gave away the answer to the puzzle in a press release. According to the company, people can expect a feeling of a cold journey to space after drinking Starlight.
For Coca-Cola, reaching young customers is important because interest in soft drinks has been decreasing for years. Last year, it launched a platform called “Real Magic.” one that tries to reach new consumers by focusing on gaming and music. Coca-Cola Creations is part of that platform.