Coca-Cola revealed on February 17, 2022, its newest limited-edition soda called Starlight. The ‘out of this world’ drink combines the original Coca-Cola flavor with an unexpected taste and a reddish color. In the past years, the beverage giant discontinued the sale of its many products including Tab, its first diet soda. It has been focusing on promoting its main product, Coke. Starlight is the first beverage under Coca-Cola Creations, a line of new products.

Before its release, many people on social media tried to figure out what the new drink would taste like. One Reddit user guessed raspberry, because “a quick Google search says that space tastes like raspberries.” More recently, another user guessed the flavor to be s’mores, a chocolate and graham cracker. Coca-Cola finally gave away the answer to the puzzle in a press release. According to the company, people can expect a cooling sensation and a feeling of a cold journey to space after drinking Starlight.

For Coca-Cola, reaching young consumers is essential because interest in soft drinks has been declining for years. With that in mind, the company has come up with exciting new promotions and mysterious products that could be a way to attract potential customers. Last year, it launched a platform called “Real Magic.” The idea is to take on a different approach to marketing Coke—-one that tries to reach new consumers by focusing on gaming and music. Coca-Cola Creations is part of that platform.

Comprehension questions

I will read each question. Then, please answer them based on the article.
  1. Which product did Coca-cola stop selling?
  2. Before Starlight’s release, what were some flavors Reddit users guessed?
  3. How did Coca-cola describe the taste of Starlight?
  4. Why is reaching young consumers essential for Coca-cola?
  5. What is the idea behind Coca-cola’s Real Magic platform?

Discussion questions

I will read each question. Then, please answer them.
  1. What makes Coca-cola’s Starlight an interesting drink for you?
  2. Describe a popular bottled drink from your country.
  3. If you were to propose a new Coke flavor, what would it be? (State its name and describe its taste.)
  4. Do you think Starlight will be popular among teens?
  5. In your opinion, why has the interest in soft drinks declined over the years? Please explain your answer.