Netflix and Microsoft have partnered to provide customers with a lower-cost subscription plan that includes advertisements. The company has not made known the cost of the new service to subscribers. Netflix announced this after reporting its first subscriber loss in more than a decade and laying off hundreds of employees earlier this year. It lost 200,000 subscribers between January and March, compared to the 2.5 million analysts predicted the company would gain during that period. Netflix now expects to lose another two million subscribers between April and June. Microsoft has been chosen as the company’s global advertising technology and sales partner to launch a lower-cost ad-supported subscription plan. Netflix’s chief operating officer, Greg Peters, stated that the company’s long-term goal was to provide more options to customers while also providing advertisers with a premium, better-than-linear TV brand experience. Netflix has never been a fan of advertisements. The company’s entire business model is based on monthly subscriptions. Regardless, Netflix executives have been forced to violate their policies.