Pre-reading questions:
- Have you worn Fitbits or smartwatches? How was the experience?
- Do you think wearable devices could be useful in other areas of our lives? Which one do you have in mind?
Vocabulary:
- innovative /IN-uh-vey-tiv/
- reminder /ri-MAYHN-der/
- funding /FUHN-ding/
- industrialized /in-DUHS-tree-uh-lahyzd/
- revenue /REV-uhn-yoo/
[adjective] – using new methods or ideas
The innovative startup introduced a game-changing app that simplifies everyday tasks and enhances productivity.
[noun] – a written or spoken message that reminds someone to do something
The sticky note on the fridge served as a helpful reminder for Mark to pay his utility bill before the due date.
[noun] – money given by a government or organization for an event or activity
The university research team successfully secured funding from a research grant to conduct an in-depth study on climate change.
[adjective] – used to describe a country, economy, area, etc. that has many businesses and factories involved in producing goods
The business adopted an industrialized approach to production, streamlining operations and maximizing efficiency.
[noun] – the income that a government or company receives regularly
The restaurant’s revenue soared after introducing a popular new menu item that quickly became a customer favorite.
Article reading:
In October 2021, the company secured $18 million in funding. Stellapps leverages technology to improve various facets of India’s dairy industry, including assessing milk’s nutritional content, establishing standardized pricing, monitoring milk volume to prevent dilution or theft, and ensuring traceability from farm to processing plant. India, being the world’s largest milk producer, faces challenges due to dairy operations that are not industrialized and primarily consist of small-scale farmers with limited cattle. Stellapps monetizes its product by partnering with cooperatives and service providers, adopting an indirect revenue model instead of directly charging farmers.
Comprehension questions
- What is the name of the innovative device introduced by Stellapps, and what purpose does it serve?
- How much daily milk production is attributed to the utilization of Stellapps’ technology by these dairy farmers?
- What are some aspects of India’s dairy industry that Stellapps aims to improve using technology?
- What challenges does India’s dairy industry face, despite being the world’s largest milk producer?
- How does Stellapps monetize its product, and who are its primary partners for revenue generation?
Discussion questions
- Have you personally used any wearable devices, like smartwatches or fitness trackers? How have they benefited your daily life or health routines?
- If you were a dairy farmer, how do you think incorporating wearable technology, such as “mooON” by Stellapps, would change the way you manage your livestock? What specific challenges would it help you address?
- As a consumer, is it important for you to know the origin and journey of the milk you purchase?
- Can you think of any potential drawbacks or concerns associated with using wearable devices in the farming industry? How would you personally address or mitigate those concerns?
- How do you see the integration of technology, like wearable devices and data analytics, transforming traditional industries like dairy farming? What benefits do you believe it brings, and are there any potential drawbacks that need to be considered?