Bold Glamour, a viral TikTok filter, uses machine learning to realistically enhance users’ facial features. While some praise the technology, others worry about unrealistic beauty standards. However, social media has also fostered positive movements like #AcnePositivity and #BodyHairPositivity, promoting self-acceptance and challenging taboos. Unfortunately, digital filters and augmented reality (AR) have become crucial for online self-representation. Studies reveal that a majority of young UK women use filters in selfies, and platforms like TikTok showcase diverse beauty representations. Instagram filters enable experimentation with appearances, makeup, and even gender expression.

Personalization and AI technologies are revolutionizing the beauty industry. Trendio offers personalized shopping experiences through video content, while AI-driven personalization ensures inclusivity for underrepresented demographics. Brands like Estée Lauder and L’Oréal have developed accessible technologies, such as voice-enabled makeup assistants and handheld applicators, empowering individuals with disabilities to enjoy beauty products. In video games, efforts are underway to increase avatar inclusivity and challenge conventional beauty norms. Dove’s partnership with Women in Games and Epic Games aims to diversify female representation, promote self-esteem education, and promote inclusivity. The future of beauty representation lies in avatars and digital twins, which enable individuals to express separate online personas from their real-world appearance. Despite concerns about unrealistic beauty standards, technology has also sparked positive movements and encouraged self-acceptance.