Bold Glamour, a viral beautifying filter on TikTok, uses machine learning to enhance users’ facial features with remarkable realism. While some are impressed by the technology, others worry about promoting unrealistic beauty standards. However, social media platforms have also sparked positive movements, like #AcnePositivity and #BodyHairPositivity, encouraging self-acceptance and challenging taboos. Sadly, digital filters and augmented reality (AR) have become integral to online self-representation. Studies show that a majority of young women in the UK use filters when posting selfies, and platforms like TikTok offer diverse representations of beauty. Instagram filters allow for experimentation and the exploration of different appearances, makeup looks, and even gender expression.

Personalization and AI technologies are transforming the beauty industry. Trendio provides personalized shopping experiences through video content, while AI-powered personalization ensures inclusivity for underrepresented demographics. Brands like Estée Lauder and L’Oréal have developed accessible technologies, such as voice-enabled makeup assistants and handheld applicators, empowering people with disabilities to enjoy beauty products. In video games, efforts are being made to increase avatar inclusivity, challenging traditional beauty standards. Dove’s partnership with Women in Games and Epic Games aims to create a more diverse representation of women and girls, fostering self-esteem, education, and inclusivity. The future of beauty representation lies in avatars and digital twins, which allow individuals to express their online personas separately from their real-world appearance. While concerns exist about unrealistic beauty standards, technology has also sparked positive movements and encouraged self-acceptance. Digital filters, AR, personalization, accessibility, and inclusive avatars are shaping a more diverse and empowering beauty landscape.