TikTok filters use technology to improve the features of one’s face realistically. While some people like it, others worry about unrealistic beauty standards. Unfortunately, digital filters and augmented reality (AR) have become important for how we present ourselves online. Instagram filters allow us to experiment with our looks, including makeup and even gender expression. Studies show that many young women in the UK use filters in their selfies. However, social media has also begun positive movements like #AcnePositivity and #BodyHairPositivity, promoting self-acceptance.

Personalization and AI technologies are changing the beauty industry by offering personalized shopping experiences through videos, ensuring inclusivity for underrepresented groups. There are also voice-enabled makeup assistants and handheld applicators to help people with disabilities enjoy beauty products. Efforts are also being made in video games to include more diverse avatars and challenge traditional beauty ideals. Dove’s partnership with Women in Games and Epic Games aims to promote self-esteem education through avatars that allow users to express themselves online separately from their real appearance. Despite concerns about unrealistic beauty standards, technology has also brought positive changes, encouraging self-acceptance.