UK bans botox ad

admin 2023年8月12日

Beginner

Health & Lifestyle, Health & Lifestyle - Beginner

Pre-reading questions:

I will read each question. Then, please answer them.

講師がそれぞれの質問を読むので答えましょう。

Are you familiar with the term “Botox”?
Is beauty enhancement a common practice in your country?

Vocabulary:

I will read the words, meanings, and sample sentences. Then, repeat after me.

単語、意味、例文を読みます。講師に続いて音読しましょう。

blog /blawg/

[noun] – a regular record of your thoughts, opinions, or experiences that you put on the internet for other people to read
I enjoy reading cooking blogs.

advertise /AD-ver-tahyz/

[verb] – to make something known generally or in public, especially in order to sell it
They decided to advertise their new product on television.

appearance /uh-PEER-uhns /

[noun] – the way a person or thing looks to other people
Her elegant appearance at the party caught everyone’s attention.

society /suh-SAHY-i-tee/

[noun] – a large group of people who live together in an organized way, making decisions about how to do things and sharing the work that needs to be done. All the people in a country, or in several similar countries, can be referred to as a society
The changes in technology have greatly impacted society and how people interact with each other.

unfair /uhn-FAIR/

[adjective] – not treating people in an equal way, or not morally right
It is unfair to penalize students for a mistake they didn’t make.

Article reading:

Please read the whole article. Then, I will check your pronunciation and intonation.

記事を音読しましょう。講師はあなたの発音とイントネーションを確認します。

The Botox blog was banned by the ASA because it advertised a medical treatment to the public, which is not allowed. Glowday, the company behind the blog, said they were giving unbiased information based on research. Some people feel the ad puts pressure on women, especially mothers, to change their appearance. They believe women shouldn’t have to undergo these treatments to be valued. It’s sad that this message is still common in society. The ASA said the Botox blog was “harmful” and “irresponsible” because it advertised a medical treatment to the public, which is not allowed.

Glowday, the company behind the blog, said they were giving unbiased information based on research. They thought it was unfair to ban them when others were doing the same. But some people feel the ad makes women, especially mothers, feel more pressure to change how they look. They think women shouldn’t have to undergo these treatments to be valued. It’s sad that this message is still common in society.

True or False:

Read the sentences and identify if they are true or false based on the article.

文章を読んで、記事に基づいて正誤を答えましょう。

The UK’s Advertising Standards Authority (ASA) banned a Botox blog on glowday.com for promoting harmful gender stereotypes.
The ASA ruled that the Botox blog violated guidelines by advertising prescription-only treatments to the public.
Glowday defended the banned article, stating it aimed to provide biased information about various aesthetic and skin treatments.
Critics argue that the Botox ad adds to the existing pressures faced by women and reinforces the notion that they must undergo procedures to feel valued.
The ASA’s main aim is to promote irresponsible advertising practices in the UK.

Fill in the blanks:

Choose the correct word from the table then fill in the blanks.

適切な言葉を選んで空欄を埋めましょう。

blog

advertise

appearance

society

unfair

The company decided to _________ its new product by putting up posters around town and sharing information on social media.
In our ________, people come together to celebrate special occasions like weddings and festivals, sharing joy and creating lasting memories.
The little puppy’s playful __________ melted everyone’s hearts as it wagged its tail and jumped around with joy.
Sarah felt upset because her teacher gave her an _________ grade on her test, even though she had studied hard and answered all the questions correctly.
My friend has a ________ where she writes about her favorite books, movies, and hobbies for everyone to enjoy reading.

Pre-reading questions:

Vocabulary:

Article reading:

True or False:

Fill in the blanks:

Listening: