In the autumn of 2023, Beond, a novel upscale airline, embarked on its journey to elevate the travel experience for those venturing to the enchanting Maldives. Positioned in Malé, the airline set out to distinguish itself by adopting narrow-body aircraft, each boasting all-premium cabins that featured plush lie-flat seats, inspired by none other than the luxurious Ferrari cars. The visionaries behind Beond were determined to craft a unique voyage for their esteemed passengers, ensuring that they arrived at their dreamy destination already imbued with relaxation and comfort.

In the face of a competitive market, Beond adopted a strategic approach by meticulously choosing its destinations. Rather than relying on hub connections as many major carriers do, such as Emirates, Qatar Airways, and Turkish Airlines, Beond opted for direct flights to well-loved leisure destinations like Dubai, Delhi, Japan, South Korea, and China. This approach allowed travelers to bask in an uninterrupted and luxurious journey to their paradise retreat. Additionally, the airline’s exceptional seating arrangement on its Airbus A319s and A321s eliminated the unpopular middle seats, guaranteeing a premium in-flight experience characterized by ultimate comfort and refinement. With an unwavering commitment to personalized service and catering to the affluent leisure-seeking clientele, Beond has carved a unique space in the realm of luxury travel. Offering an attractive price point starting at approximately $3,000 for a round-trip from Europe to the Maldives, the airline promised an opulent “private jet” feel to all its discerning passengers.