©supercarblondie
Pre-reading questions:
- Do you like traveling by plane? Why or why not?
- Which airline do you consider the best in your country, and why?
Vocabulary:
- voyage /VOI-ij /
- competitive /kuhm-PET-i-tiv/
- exceptional /ik-SEP-shuh-nl/
- commitment /kuh-MIT-muhnt/
- establish /ih-STAB-lish/
[noun] – a long journey, especially by ship
The cruise ship offered a luxurious voyage to exotic destinations, providing passengers with an unforgettable travel experience.
[adjective] – competitive prices, services, etc. are as good as or better than other prices, services, etc.
In a highly competitive market, the new tech startup offered competitive prices on their innovative products, attracting customers from established competitors.
[adjective] – much greater than usual, especially in skill, intelligence, quality, etc.
The restaurant received exceptional reviews for its delicious food and impeccable service.
[noun] – a promise or firm decision to do something
His commitment to his fitness routine allowed him to achieve impressive results in a short period of time.
[verb] – to start a company or organization that will continue for a long time
The entrepreneurs worked tirelessly to establish their tech startup, hoping to make it a successful venture.
Article reading:
In a competitive market, Beond strategically selected its destinations. Instead of relying on hub connections like many major carriers, such as Emirates, Qatar Airways, and Turkish Airlines, Beond offered direct flights to popular leisure spots like Dubai, Delhi, Japan, South Korea, and China. This approach provided travelers with an uninterrupted and luxurious journey to their paradise retreat. The airline’s exceptional seating arrangement on Airbus A319s and A321s eliminated unpopular middle seats, offering a premium in-flight experience focused on comfort and sophistication. With a commitment to personalized service and catering to affluent leisure-seekers, Beond has established itself as a unique player in luxury travel. Promising an opulent “private jet” feel, the airline offered attractive prices, starting at approximately $3,000 for a round-trip from Europe to the Maldives, to all its discerning passengers.
Comprehension questions
- When did Beond, the new upscale airline, begin its operations?
- Where is Beond based, and what makes it unique compared to other airlines?
- How does Beond set itself apart from other carriers in terms of its aircraft and cabin features?
- Why did Beond strategically select its destinations instead of relying on hub connections like other major carriers?
- What type of seating arrangement does Beond offer on its Airbus aircraft, and how does it enhance the in-flight experience?
Discussion questions
- Have you ever experienced luxury travel or flown with an upscale airline? If so, how did the experience compare to regular commercial flights? If not, what are your thoughts on the concept of all-premium cabins and the “private jet” feel?
- Beond’s seating arrangement on their Airbus planes eliminates middle seats, ensuring a premium in-flight experience. How important are seat comfort and spacing to you when considering your travel options?
- Do you believe such seating arrangements are worth the additional cost?
- What impact do you think this type of airline and pricing strategy will have on the broader airline industry and travel trends?
- How can they strike a balance between luxury, efficiency, and environmental sustainability?