In October 2023, Apple made a big splash in the world of technology with an event that introduced the remarkable M3 chip. This chip has been highly anticipated by tech enthusiasts and professionals because it has the potential to change the way we use computers. It builds on the success of the previous chip and brings a new level of excellence in computing, especially in graphics and artificial intelligence. At the event, Apple showcased the new MacBook Pro lineup, which is powered by the M3 chip. These sleek laptops, available in M3 Pro and M3 Pro Max configurations, deliver improved performance, extended battery life, and ample storage and memory options for demanding tasks. With 14-inch and 16-inch models featuring brighter displays and richer colors, they are great for multitasking. Prices vary, with the 14-inch MacBook Pro starting at $1,599 and the 16-inch model at $2,499.

The 2023 iMac, powered by the M3 chip, boasts a stunning design, vibrant displays, and doubled speed compared to its predecessor. Apple offers personalization with color choices, catering to individual styles, starting at $1,299. This revamped iMac strikes a balance between performance and aesthetics, appealing to diverse users and marking a game-changing event for Apple.