Vocabulary:
- pioneer /pahy-uh-NEER/
- subsequent /SUHB-si-kwuhnt/
- exceed /ik-SEED/
- scarcity /SKAIR-si-tee/
- legacy /LEG-uh-see/
[noun] – a person or organization that is the first to start work in a new area, introduce a new idea, etc.
Marie Curie was a pioneer in the field of radioactivity, making groundbreaking discoveries that laid the foundation for modern nuclear physics.
[adjective] – happening after something else
The subsequent quarter’s financial report displayed a notable increase in profits for the company, indicating growth after the implementation of its new marketing strategy.
[verb] – to be greater than a number or amount, or to go past an allowed limit
The sales figures exceeded the projected targets for the quarter, showcasing the company’s strong performance in the market.
[noun] – a situation in which something is not easy to find or get
During the pandemic, there was a scarcity of masks.
[noun] – something that is a result of events in the past
The tradition of storytelling remains a legacy, passed down through generations, preserving our cultural history.
Article reading:
Despite their smaller size in comparison to industry giants like Suntory, these emerging distilleries have grand ambitions on a global scale. Taiko Nakamura, the visionary behind Shizuoka Distillery since its establishment in 2016, found inspiration during a trip to Scotland. Witnessing a modest distillery thrive in the international whisky market sparked his ambition to create a globally cherished whisky. The surge in craft whisky in Japan follows a previous cycle of rapid growth and subsequent decline in the industry. Japanese single malts and blends, once considered inferior imitations of Scotch, gained international acclaim around 2008, igniting fervent global demand that exceeded available supply by 2015. This scarcity led to soaring prices, prompting industry leaders like Suntory and Nikka to expand production capacity and whisky reserves, aiming to maintain quality standards. However, concerns have surfaced within the industry regarding potential compromises in product quality, posing a threat to Japan’s established reputation for exceptional whisky. Nakamura from Shizuoka emphasizes the commitment needed to uphold the legacy of Japanese whisky excellence, stressing the importance of unwavering dedication to crafting exceptional Japanese spirits.
Discussion Questions:
- Is whiskey considered the most popular alcoholic drink among others in your country? Why do you think it holds such a status, or if not, what other alcoholic beverages are more prevalent, and what factors contribute to their popularity?
- Have you ever visited a distillery, whether large-scale or small, that left a lasting impression on you due to its unique production methods or commitment to quality? If yes, what stood out to you during your visit, and how did it shape your perception of the spirits produced there? If not, would you be interested in experiencing such a distillery tour? Why or why not?
- Do you believe the global surge in craft distilleries, such as Shizuoka Distillery in Japan, signals a significant shift in consumer preferences towards more unique and locally inspired alcoholic beverages?
- How might small distilleries like Shizuoka in Japan change people’s ideas about what makes a high-quality whisky, and how could this influence the larger whisky market?
- In the face of surging global demand for Japanese whisky, how can emerging distilleries like Shizuoka uphold a commitment to exceptional quality while expanding production?
Summarization
Describe:
- establishment
- dedication
- premium
- crafting
- blend