Pre-reading questions:
- Do you like using Twitter? Please explain your answer.
- Which is better, Facebook or Twitter? Please explain your answer.
Vocabulary:
- advertising [noun] – the business of making paid announcements
She works for an advertising company. - transparency [noun] – quality of being easily seen
Transparency must always be present in a company. - users [noun] – someone who uses something
All users were happy with their service. - advertisement [noun] – announcements made to convince someone to buy something
KFC’s advertisement featured their new chicken flavor. - duration [noun] – the length of time something continues or exists
We have set the duration of our ad until next month only.
Twitter has announced a new “Advertising Transparency Center.” Users can now report if they don’t like the advertisements shown in their timeline. Users can also see all information about the advertisement such as the company and the ad’s duration. Twitter started the center to avoid the spreading of wrong information. The center will go live first in the United States before starting in other countries.
True or False:
- Facebook announced a new transparency center.
- Twitter users can report advertisements that they don’t like.
- Twitter will start the center in the US first.
- Twitter started the center to spread wrong information.
- The Transparency Center will not be available in other countries.