- tech-savvy /tek-SAVee/
- hawker /HAW-ker/
- drastic /DRAS-tik/
- rally /RAL-ee/
- campaign /kam-PEYN/
- harassment /huh-RAS-munt/
[adjective] – knowing a lot about modern technology, especially computers
She learned a lot about the newest technologies from her tech-savvy friends.
[noun] – someone who sells goods informally in public places
Public markets consist of different hawkers who promote their products.
[adjective] – severe and sudden or having very noticeable effects
Drastic changes were seen in the environment throughout lockdown.
[verb] – a public meeting of a large group of people, especially supporters of a particular opinion
Protesters organized a rally to oppose the reign of the president.
[noun] – a planned group of especially political, business, or military activities that are intended to achieve a particular aim
Teachers launched an anti-bullying campaign to protect the children.
[noun] – behaviour that annoys or upsets someone
He experienced harassment from loan-sharks because of his debt.
A Singaporean chef, whose business was banned, has created a Facebook group that aims to aid less tech-savvy food merchants in advertising their takeaways. In support of this bright idea, many people joined the group proven by Melvin Chew who stated that the group has over 250,000 members together with food sellers, named as “hawkers”, and customers.
Another idea in promoting food products is through delivery service. This scheme was led by a booming hostel in Thai capital, Bangkok, which modified their structure into a centre to assist street food vendors in their renowned district. The messaging app LINE was used as a medium for this delivery service connecting vendors with customers around the neighborhood. The Hostel takes only 15 percent commision which is lower compared to other online services.
Applying the proper order flow, the Hostel is able to dispatch their food products. First, the customer will place their order, next, food is delivered at the hostel, and lastly, hostel staff will schedule for the motorbike couriers, and viola! With this, customers can enjoy the dishes offered by different food vendors such as popular Thai street foods and delicious classics like pad thai, roast pork noodles, and other dishes.
Yangon launched a crowd-funding campaign to help the street food dwellers. Yangon, the biggest city in Myanmar, is where many people gather to rally. Regardless of dangerous situations, the vendors there risk their lives to sell foods where and when they can in spite of the harassment from authorities and police. “We want to make sure street vendors have the choice to stay home” Emilie Roel from Doh Eain, the group behind the campaign, stated.
The existence of this pandemic brought a drastic change in people’s lives. Restrictions were applied in different parts of the world, sellers were forced to leave the streets, and customers were advised to stay at home for safety purposes. Even with this lockdown being lifted in some areas, it will be difficult for businesses and vendors to turn back to their normal pace as they have to practice social-distancing for safety measurement.
Despite this difficult time, people are still thinking of ways to make ends meet. Customers may not enjoy their food the way they enjoyed it at restaurants, chairs and tables by the roadside, or with a perfect scenery but innovative chefs are cooking up creative ways to advertise their products. Indeed, they are worth calling as the creative cooks of Southeast Asia.
- According to the article, what did the Singaporean chef create to help food merchants?
- What is the name of the Facebook group of food sellers based on the article?
- What did the hostel in Bangkok do to help food vendors in their district?
- As mentioned in the article, what are the drastic changes that the pandemic brought?
- Why did Yangon launch a crowd-funding campaign?
- Why do you think Asian cooks are called creative cooks?
- What do you think are the advantages and disadvantages of selling products even with the lockdown?
- If you were one of the food vendors, will you still sell food despite the pandemic? Why or why not?
- What do you think are the hazards caused by the people rallying around the world despite the pandemic?
- If you were given a chance to promote your own product, what strategies will you do and why?