Elle has become the first international magazine to put an end to the use of animal fur across all of its pages. According to its senior executive, the move was in support of animal rights. Thirteen editions of Elle have already followed the new rule. At a conference on December 2, 2021, the group’s international director Valeria Bessolo Llopiz said that fur is outdated and no longer fashionable, especially for the younger people, who are the top customers of fashion and luxury stores. Among those that were pleased with the decision has been the animal rights organization People for the Ethical Treatment of Animals (PETA). Many brands have already stopped using fur, including Balenciaga, Alexander McQueen, and Saint Laurent. Founded in France in November 1945, Elle is one of the world’s most popular fashion and lifestyle magazines.