Men are expected to give women a selection of candy-colored treats to express their love and celebrate Valentine’s Day. In Japan, though, things are a bit different.

Those who received chocolates on February 14 respond on March 14 to the people who gave them the chocolates. On Valentine’s Day, it’s usual to gift chocolate, but what do men give on White Day?

Love or hate for marshmallows
Marshmallows dipped in chocolate were once thought to be a way of returning the girl’s feelings. However, because marshmallows melt and dissolve, they are increasingly becoming connected with the message “I dislike you.”
Cookies of friendship
Unlike candy and marshmallows, cookies are crunchy, like “casual” or “dry” relationships. “You’re simply a friend” is then assumed to be the meaning of these crusty treats.
The sweetness of hard candy’s “I like you”
Candy is something that you keep in your mouth for a long time, savoring its sweet taste. This is something that will please them if they like you.

White Day is celebrated with its own set of events, such as specific sections at candy shops, department stores, and supermarkets. If you received chocolate on Valentine’s Day, try giving something back on March 14!