Starbucks launched its chocolate-flavored coffee called Chocolate Cream Cold Brew on May 10, 2022. The addition comes amid rising demand for iced coffee. It has a chocolate cream cold foam and vanilla syrup. In a press release, Starbucks stated that the inspiration behind the new item was “summer memories”.
The coffee giant saw a 74% sales increase in iced coffees and Frappuccinos during the previous summer season. With this, the chain has expanded its cold brew offerings with seasonal flavors, such as Pumpkin Cream Cold Brew in the fall and an Irish Cream Cold Brew during the holidays. The new Chocolate Cream Cold Brew is available year-round across US stores. The price of a grande ranges from $4.45 to $4.75. Based on a report by Guggenheim Partners, many young customers see Starbucks’ cold coffee drinks as alternatives to soda and energy drinks.