The UK’s Advertising Standards Authority (ASA) banned a Botox blog on glowday.com for exploiting women’s insecurities and perpetuating harmful gender stereotypes. The blog targeted mothers and encouraged them to prioritize their appearance with Botox injections. The ASA investigated the complaint and found that the blog featured a picture of a mother with a child and a rucksack under the title “Back to School Botox.” The website offered choices from “medically-qualified practitioners” and highlighted Botox as a popular option, claiming increased bookings in September due to the lockdown affecting women’s confidence. The ASA ruled the ad violated guidelines by exploiting insecurities and promoting harmful stereotypes. The ASA’s aim is to ensure responsible advertising practices in the UK.

The ASA deemed the Botox blog “harmful” and “irresponsible” as it breached rules against advertising prescription-only treatments to the public. Glowday defended the article, stating it was based on research data and aimed to provide unbiased information about various aesthetic and skin treatments. They argued that the ban was ironic considering the lack of accountability among unregulated injectors who promote their services. However, critics argue that the ad adds to the existing pressures faced by women, particularly mothers, and reinforces the notion that they must undergo procedures to feel valued. This messaging is unfortunate given the societal pressures women already experience.