Disney is concerned about proposed UK legislation that would require the company to send reminder notices to its streaming service customers every six months. The goal of the legislation is to ensure customers are aware of their ongoing subscriptions. While the UK government argues that it promotes fair treatment for consumers, Disney believes it already provides clear fee notifications. Disney sees the legislation as an attempt to overly control the interaction between subscription streamers and customers. They argue that email reminders could have unintended consequences, such as customers ignoring the messages. Disney has requested that reminder notices only be sent to sectors where consumers are often deceived, while subscription video-on-demand services are exempt from this requirement.

Additionally, Disney opposes the legislation’s proposal for a 14-day cooling-off period for digital subscription services. They argue that this could be exploited by customers who subscribe, consume desired content within the two-week period, and then cancel, potentially leading to price increases for loyal subscribers. Disney suggests that such behavior benefits a small number of “bad actors” without compensating responsible users and may result in higher production costs. The UK government maintains that the legislation aims to promote competition, protect consumers, and avoid excessive burdens on businesses.