Elvis Presley enthusiasts who missed the opportunity to witness the legendary performer during his lifetime will soon have a remarkable chance to experience his presence through an innovative virtual reality showcase. Layered Reality, an immersive entertainment company, is developing “Elvis Evolution,” a groundbreaking production utilizing AI, holographic projection, augmented reality, and live theater to revive the essence of the King of Rock ‘n’ Roll.

Andrew McGuinness, the founder and CEO of Layered Reality, revealed that the primary objective of Elvis Evolution is to pay homage to Elvis’s life, musical prowess, and enduring cultural legacy. The showcase is designed to take spectators on an enthralling journey starting from Presley’s birthplace in Tupelo, Mississippi, traversing through Memphis, Tennessee (home of Graceland), and concluding in Las Vegas, featuring pivotal milestones from his life and iconic career. McGuinness underscored that the pinnacle of this experience would be an AI-generated performance starring Elvis himself. Layered Reality partnered with Authentic Brands Group, custodians of Elvis Presley’s estate, to gain access to a rich archive of his personal photos and home videos. This archive is pivotal in creating cutting-edge AI-powered performances. Despite Elvis’s passing 46 years ago, recent biographical films like Baz Luhrmann’s “Elvis” and Sofia Coppola’s “Priscilla” have revived interest among a new fan base. McGuinness emphasized that Elvis Evolution is meticulously crafted to enthrall not only devoted admirers but also newcomers, providing profound insights into the life and artistic brilliance of the cherished singer. Following its premiere in London, the showcase is set to embark on a global tour, visiting various cities worldwide, including Las Vegas, Tokyo, and Berlin, offering audiences a rare opportunity to relive the enchantment of Elvis Presley’s performances.