Passengers on a nine-month cruise, famously known as the “Ultimate World Cruise,” are taking the social media world by storm, particularly on platforms like TikTok and Instagram. This extraordinary cruise spans over 60 countries, captivating a sizable audience eager to vicariously experience both the thrilling sightseeing adventures and the mundane yet intriguing aspects of daily life on the “Serenade of the Seas.” Among the standout contributors to this virtual cruise experience are Nancy and Mike Jacobs, a couple from Michigan, who have unexpectedly become “micro-famous” with an impressive following of over 63,000 TikTok enthusiasts. Their posts share unique experiences, from navigating the challenging Drake Passage to answering curious inquiries about obtaining prescriptions while at sea. Despite their initial surprise at the level of interest, the Jacobs are elated to share the details of their once-in-a-lifetime journey.

The social media posts, identified with the hashtag #ultimateworldcruise, have collectively amassed over an astounding 360 million views since the cruise commenced in December. According to insights from Laura Jackson, deputy head of travel at the Times and Sunday Times, the content’s appeal lies in the harmonious blend of exotic locations and the day-to-day happenings on board, all made more captivating by the faster internet connectivity available on the ship. Notable passengers, such as Amike Oosthuizen, with 285,000 TikTok followers, contribute by showcasing their own unique travel experiences. Despite the hefty $54,000 price tag, passengers, including Brandee Lake, consider the experience “priceless,” highlighting the joy of waking up in new countries. Beyond being compared to reality TV, they emphasize it’s not just entertainment but a community of travel enthusiasts fostering global friendships.