People in the Hokuriku region left members of the Japan Ice Cream Association wondering why they spend so much on ice cream. To answer this, they conducted a detailed study to answer, “Why do people in Kanazawa love ice cream so much?” The results highlight five keywords.

1. Climate – Kanazawa citizens consume frozen treats more during the hot summer season and even when the temperature drops a few degrees down. In Ishikawa Prefecture, it rains on half of the days, so people spend more time indoors and eat luxury grocery items including ice cream mostly to pamper themselves.

2. Household expenses – When two households work, they earn more and spend more. Kanazawa citizens also spend on confectionery, coffee, cocoa, and other luxury groceries because they have the cash to spare, according to a report.

3 and 4. Retail and Lifestyle – Ishikawa Prefecture is a highly convenient place to shop. Moreover, most responders to the questionnaire said that they have at least two refrigerators at home to store some ice cream and eat them whenever they want to.

5. Preference – Lastly, a report also added that Kanazawa citizens turn out to have a sweet tooth, and Kanazawa is actually the top-ranking city in Japan when it comes to spending money on cakes, chocolate, Castella sponge cakes, and other sweets.

With the variety of ice cream flavors, your cups will overflow with happiness and will make everyone enjoy the moment! If you ever visit Japan, go to Kanazawa prefecture and enjoy some ice cream.