- tobacco /tuh-BAK-oh/
- strategic /struh-TEE-jik/
- reinforce /reE-in-FAWRS/
- urge /urj/
- fund /fuhnd/
[noun] – a substance smoked in cigarettes, pipes, etc. that is prepared from the dried leaves of a particular plant
Tobacco farming is profitable in some countries.
[adjective] – helping to achieve a plan, for example in business or politics
This project needs strategic planning.
[verb] – to make something stronger
You have to reinforce your ideas.
[verb] – to strongly advise or try to persuade someone to do a particular thing
I will urge him to take up a new hobby.
[verb] – to provide the money to pay for an event, activity, or organization
The government will fund our research on organic products.
Based on the World Health Organization (WHO), tobacco use causes more than 8 million deaths per year. Philipp Morris International has invested $8 billion for the development of cigarette alternatives. According to the vice president of strategic and scientific communications Moira Gilchrist, “Quitting is the best choice to make, but for those who can’t, science and technology have allowed companies like ours to develop better alternatives to continued smoking.” In an effort to reinforce the company’s “Beyond Nicotine” strategy, it struck a £1bn deal to purchase UK asthma inhaler maker Vectura. On July 26, 2021, anti-tobacco activists expressed their doubts over the company’s plans. “Philip Morris has declared that it wants to see the end of smoking for years now, but how can its aspiration be taken seriously when it sells more than one in ten cigarettes smoked globally?” bared Deborah Arnott, the CEO of UK public health charity Action on Smoking and Health. In 2020, the UK government has published “Roadmap to a Smokefree 2030,” which contains a plan to urge tobacco manufacturers to fund support for smokers to quit.
- Have you heard of Philip Morris International prior to reading this article?
- Do you know anyone who works in the tobacco industry?
- If you were a CEO of a large tobacco company, how would you support the UK’s ambition of a smoke-free future?
- What do you think of Philip Morris International’s initiative to develop alternatives to cigarettes?
- In your opinion, will the UK be successful in achieving a smoke-free nation by 2030?