Author Archive: admin
Twitter begins “Advertising Transparency Center”
Vocabulary: electioneering [verb] – activities that candidates and supporters do to persuade people to vote for them The free concert was a part of Mr. Smith’s electioneering. transparency [noun] – a full view of a media plan It’s good that some companies are promoting transparency. demographics [noun] – particular feature of a population such as age, gender, race etc. The town’s demographic suggest that the new restaurant will be a success. misinformation [noun] – information that is not true Misinformation can lead to a bigger conflict. disclosure [noun] – act of making something known The court demanded a full disclosure of the facts. Twitter is launching an Advertising Transparency Center…
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Twitter begins “Advertising Transparency Center”
Pre-reading questions: What social media platforms do you enjoy using? What are the good points of using social media? Vocabulary: scrutiny [noun] – careful examination of someone The council members were under scrutiny by the government. inappropriate [adjective] – not right for a situation Her inappropriate behavior during dinner was obvious. creatives [noun] – content or material of an advertisement The creatives used in the commercial was effective. interface [noun] – over-all look of an application Facebook’s new interface is easy to use. transparency [noun] – being made aware of what information is being collected Everyone should practice transparency in the office to avoid conflict. Twitter is launching an Advertising…
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Twitter begins “Advertising Transparency Center”
Pre-reading questions: Do you like using Twitter? Please explain your answer. Which is better, Facebook or Twitter? Please explain your answer. Vocabulary: advertising [noun] – the business of making paid announcements She works for an advertising company. transparency [noun] – quality of being easily seen Transparency must always be present in a company. users [noun] – someone who uses something All users were happy with their service. advertisement [noun] – announcements made to convince someone to buy something KFC’s advertisement featured their new chicken flavor. duration [noun] – the length of time something continues or exists We have set the duration of our ad until next month only. Twitter has…
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Hospital to allow anonymous childbirth
Vocabulary: parameters – any factor that defines a system and determines (or limits) its performance In handling this situation, we have to follow the parameters set by the company. biological – related by blood He is my biological father. desolate – bleak/gloomy Stories about war, hunger and poverty make me feel desolate. Stork’s cradle was established in May 2006 at Jikei Hospital in Kumamoto city. It is a baby deposit box where women having unwanted or unexpected pregnancies can safely leave their children. Ten years after it was established, Jikei hospital has become known for taking care of abandoned babies and has plans to expand their services by allowing desperate…
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Hospital to allow anonymous childbirth
Pre-reading questions: How do you feel about mothers abandoning their children? How can the government help abandoned children? Vocabulary: pioneer – one of the first people to do something important The company has been a pioneer in the car industry since 1950. abandon – left without needed care, support and protection The twins were abandoned by their mother. adopt – to take care of someone’s child as your own legally She was adopted at an early age. unwanted – no longer wanted or desired They are attracting unwanted attention from the media. biological parent – someone’s natural father or mother It was her dream to meet her biological parents….
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Hospital to allow anonymous childbirth
Pre-reading questions: How many children do you want to have in the future? Do you think it’s easy to take care of children? Please explain your answer. Vocabulary: drop box [noun] – a box or basket where you can safely leave something Please put the gift in the drop box outside the house. infant [noun] – a baby or a very young child It is difficult to take care of infants. allow [verb] – to let someone do something My mother allows me to go anywhere alone. anonymously [adverb] – in secret I always give gifts anonymously. adopt [verb] – to legally take another person’s child as your own family…
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Steven Tyler opens Janie’s House
Vocabulary: advocate – someone who publicly supports a particular policy or movement He has been an advocate of social change for years. interior design – the art of carrying out designs for rooms, offices, etc. Rose took up a course in interior design. despair – a feeling that everything is wrong and nothing will improve She looked at her husband in despair. philanthropic – helping people, especially by giving money to those in need The concert was sponsored by a philanthropic organization. endeavor – an effort or attempt to do something Our endeavor is for the bright future of our children. culmination – the highest or climactic point of something,…
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