People keep their smartphones longer
How long do Americans hold onto their smartphones? That’s the question that Kantar Worldpanel’s 2016 report answered. On average, Americans keep their phones for 22.7 months, while Europeans do so for 21.6 months. The data show an increase by almost two months from when Kantar Worldpanel did a similar report back in 2014. There is a stark difference between the data gathered among American smartphone users and Chinese smartphone users. The Chinese upgrade their phones faster at an average of 20.2 months. The report attributes this trend to the fact that the smartphone market in China is liquid. Moreover, online shopping is more extensive in the country. Vocabulary: stark –…
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