Kellogg’s Cereal Continue To Lose Sales
Pre-reading questions: What is your favorite breakfast every morning? Have you tried eating breakfast from other countries? Kellogg’s Cereal company loses sales for the seventh time. Their sales is now down to 2.3%. The company thinks it is because most customers in the US and the UK do not want to buy cereals anymore. A business psychologist said the way people eat breakfast is changing now. A lot of people spend five or six minutes only on breakfast. That is why they want to find a quicker way to have breakfast. And, the younger population will replace cereal with smoothies, fresh fruit and yogurt. Vocabulary: sales – 売上げ…
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