Vegemite brand back in Australian ownership
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Pre-reading questions: Do you know any foreign food brand? Do you purchase from foreign food brands? Do you know Vegemite? Vegemite brand is under Australian management once again after Bega Cheese acquired it from Mondelez International. Including ZoOSH mayonnaise and Bonox beef extract, the deal was closed at A$460 million. On the other hand, Mondelez International said they would prioritize main brands in New Zealand and Australia, such as Cadbury and Oreos. Bega Executive Chairman Barry Irvin said the brand Vegemite upholds the wonderful heritage of Australian culture which makes this investment exciting. Australians lost the brand to American food company Kraft in 1935, though its manufacturing process stayed in…
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