Kellogg’s Cereal Continue To Lose Sales
Pre-reading questions: What do you think about cereals for breakfast? What do you usually eat every morning? Kellogg’s faces loss in sales for the seventh time based on their reports for the third quarter of 2016. Recently, the cereal manufacturer’s net sales plunked to 2.3%. They blame it to the slumping demand for cereals in the US and struggling market in the UK. Dr. Dimitrios Tsivrikos, a business psychologist at University College London, said people’s breakfast habits were changing. He explained a lot of individuals only spend five or six minutes on breakfast and are looking for quicker solutions. He also mentioned the younger population will replace cereal…
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